Post-purchase
The delivery is part of the product
Between checkout and the doorstep, most brands hand the customer to a courier's tracking page and hope. Branded tracking keeps that week yours.
Tracking
Your tracking page, on your domain
Logo, colours, product recommendations and a support link that goes to you. The courier still moves the parcel; the customer still sees your brand.
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Consistency
Emails that match the rest of your brand
Dispatch, out-for-delivery, delivered and exception notifications, templated once and sent under your name rather than the courier's.
Returns
Self-serve returns that do not need an email thread
The customer picks the reason, gets a label and you get the return on the same shipment record as the outbound parcel.
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Support load
Fewer where-is-my-order tickets
Most WISMO tickets are a customer who cannot find tracking. Put it on your own page with an honest status and the volume drops.
Own the week after checkout
Branded tracking is available from the Plus plan.